Beating the averages - succeed in business

"Back in 1995, we knew something that I don't think our competitors understood, and few understand even now: when you're writing software that only has to run on your own servers, you can use any language you want."

Paul Graham describes how they had great success with webshop SaaS a decade before the concept became mainstream. They stayed ahead of the competition by not shooting themselves in the foot, adding:

"We were just able to develop software faster than anyone thought possible."

The end result speaks for itself:

"The people who understood our technology best were the customers. They didn't care what language Viaweb was written in either, but they noticed that it worked really well."

Although the story is from two decades ago, the lessons learned seem to be evergreen, so it's a good reading: Beating the averages (2001)

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